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3 Ways to Fail at Your Next Event
John Wooden - by Dan MacMedan, USA TODAY One of my favorite parts of college basketball’s shining moment known as “March Madness” is watching legendary coaches go head-to-head, night-after-night. Over...
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5 Differentiation Ideas from An Identical Twin
Just about every serious marketing conversation challenges a business owner to ask, “how am I different than my competition?” Recently, one of my distinguished colleagues asked the question, “Can You...
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The Secret to Why Focusing on Transactions Will Keep You Broke!
I talk to small business owners all the time who seem surprised to hear me say, “If all you do is focus on the next transaction or sale, you’ll go broke.” They look at me with that funny...
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It’s Summertime: Who’s In Charge of Your Social Media?
It’s summertime! So how does your social media presence thrive during these few months when there are so many people in your office on vacation? Perhaps as the business owner, you imagine working...
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Marketing Smart When Times Are Tight
I asked my followers on Facebook and Twitter about a good topic to write about. More than one voiced a concern over how to market their businesses when their customers are still clinching their...
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2 Easy Steps to a Visual Content Strategy
“A picture is worth a thousand words.” This 100-year old truism remains as pivotal in modern marketing strategy as it does with billboards, printed ads and pictures on the sides of buses. In today’s...
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Providing Stepping Stones Not Stumbling Blocks
“I think once customers get to my site, it’s pretty obvious what I want them to do.” This quote, from a prospective client years ago, continues to serve as a reminder to not assume too much. The...
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